Mid-February means it's time for 24 Hours in the Old Pueblo

Mid-February means it's time for 24 Hours in the Old Pueblo

We're getting ready for our annual journey to the Sonoran Desert to where it all began and the Epic Rides 24 Hours in the Old Pueblo. 

This event is a special one for us. It was there, at “Twenty-four Hour Town”, that we officially launched our brand a year ago with the goal of bringing natural wellness alternatives to the cycling community - something that is also very special to us (we’re avid mountain bikers, too). 

What started as a launch event quickly became our favorite weekend as we signed up for all of the Epic Rides series of events (save for the OZ Trails Off-Road). The opportunity to connect with like minded riders, do some trail talk, and share our knowledge of CBD in an active lifestyle has been a perfect fit for us. We’ve met many of our dearest customers at these events who have continued to support us and our mission: promote big relief, without big Pharma. 

Since that first weekend Seven Points has grown and added new CBD products to our line that our customers and athletes have requested. Our CBD Infused Honey continues to be a favorite, and our Body Repair Balm has been part of many riders’ recovery routines to help sooth aching muscles and joints. 

This is a weekend that we look forward to. It’s a chance to catch up with mountain bikers, chat about their preparation for the 24 hour race, and warm up around the fire. Seeing riders head out to the course hour after hour is inspiring and we’re thrilled when they stop by the booth to give us a report on how their lap went. 

So if you’re one of the riders heading out to Old Pueblo this coming weekend, stop by. We’ll be ready to high-five and help get you ready for another lap.

If you aren’t attending, you can join in the celebration of our one year anniversary with 20% off your next order. Just use the code "1YEAR" or the button below to apply the discount automatically. This is a one-time use offer good now through next Sunday 11:59 PM - the same day race is officially over. 


Customer at the Seven Points booth